Course Description: Welcome to Kickstart Your Freelancing Career in Digital Marketing""-a comprehensive 6-week, 30-hour course designed to equip you with the skills, tools, and strategies needed to launch a successful freelancing career in the fast-growing field of digital marketing. Whether you' re a student or a budding professional, this hands-on course will guide you through setting up your freelance profile, mastering key digital marketing techniques, and acquiring real-world experience in SEO, social media marketing, email marketing, and more. Program Highlights: • Freelancing Fundamentals: Learn how to establish a strong freelance presence on platforms like Upwork, Fiverr, and LinkedIn. • SEO Mastery: Hands-on training in both on-page and off-page SEO techniques to boost online visibility. • Social Media Marketing: Create and manage effective ad campaigns on Facebook and Instagram, and develop content strategies. • Graphic Design for Marketing: Design compelling marketing visuals using tools like Canva and Adobe. • Email & Google Ads: Build automated email sequences and set up Google Ads campaigns to drive traffic and conversions. • Client Management: Learn how to pitch, negotiate, and manage clients to maintain long-term business relationships. • Industry-Recognized Tools: Gain experience with popular tools like Google Analytics, SEMrush, and MailChimp. Learning Outcome: By the end of this course, you will: • Be able to set up and optimize a freelance digital marketing profile. • Understand the core components of digital marketing, including SEO, social media, content marketing, and email marketing. • Create and manage effective online advertising campaigns on various platforms. • Develop and implement SEO strategies to improve website rankings. • Design eye-catching marketing visuals using graphic design tools. • Utilize analytics tools to track campaign performance and make data-driven decisions. • Confidently pitch and negotiate with clients, managing freelance projects from start to finish. • Gain practical experience that will enable you to start earning as a freelancer in the digital marketing space. This course provides not just the knowledge but also the practical know-how to succeed in the digital marketing freelancing world!
Rajesh is working as a faculty in the field of Digital Marketing and Business Analytics in Mittal School of Business. He is also serving as a TPC in the same School. He has been associated with LPU for the past 8 years.Prior to joining LPU, he has worked with various organizations in the field of GRE, GMAT, CAT Training such as TIME, IMS, CL, TCYonline. He has been a verbal faculty in TIME Vizag, Director and Verbal Faculty in IMS Guntur, Director and Verbal Faculty in CL Ongole and Director and Verbal Faculty in Logic Academy Kakinada. He has also served as a Product Manager for Study Abroad Programs in TCYonline.com. He has a rich experience in training more than 30,000 GRE Students. He was also the franchisee of The Gate Academy Vijaywada, Gutur and Ongole. He was also the HoD of English in RAA Atoll Education Center, Ministry of Education, Republic of Maldives.Besides being associated with various prestigious educational institutions, he has also worked in the industry and has been associated with various companies such as JSW Steel, Mumbai and HDFC Bank Vizag.He holds more than 100 certifications from various universities such as the University of Pennsylvania, Harvard University in fields of Data Science, Business Analytics etc.
"Sharda is a Post Graduate in English, B Ed, BCA with experience spanning over 16 years in varied industries. She started her career as a trainer in a coaching institute, later worked with E-Serve Intl, an affiliate of Citigroup Financial Services, Mumbai as a Doc Reviewer in Mortgages section. She then joined HSBC HDPI in Visakhapatnam as Customer Service Executive for UK Projects. Being a part of the entrepreneurial journey she joined the team of The Gate Academy as Centre Manager for their branch in Andhra Pradesh. After few years she joined as Coordinator in reputed CBSE School where she served for 8+ years in various roles and resigned as Activities Coordinator taking English and Mass Media subject. Then she joined LPU as an Assistant Professor in CPE dept. Sharda is an MIEE (Microsoft Innovative Educator Expert) since last 5 years. She is an MIE Trainer since last 4 years. Sharda has several certifications from Microsoft. She is MCE (Microsoft Certified Educator) and MTA certified (Microsoft Technical Associate). She is Minecraft Global Mentor, a Wakelet Ambassador, Flipgrid certified Educator, Kahoot certified, Adobe Certified Educator and Adobe Ambassador. She is an SDG Ambassador spreading awareness about Sustainable Development Goals. Ms Sharda has been mentor for International Entrepreneurship projects where in her team has been adjudged International winners and were invited to Microsoft Head Quarters, Seattle, USA to be honoured by Mr Anthony Salcito, Vice President Education at Microsoft. Sharda has conducted workshop, webinars for educators around the globe in various Microsoft Tools, SDGs and 21st Century Learning Design Skills. "