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What you'll learn

Description: This course is designed to: 1. This course will equip you with the skills to craft a compelling LinkedIn profile that showcases your unique value proposition as a freelancer. 2. It will help students to discover powerful strategies to build a robust network of connections on LinkedIn. Learn how to identify and connect with potential clients, industry leaders, and collaborators. 3. How to leverage LinkedIn's publishing platform to establish yourself as a thought leader in your field. 4. Go beyond the basics of attracting freelance work. Learn how to craft compelling proposals that win over clients, confidently negotiate your rates, and manage your freelance workflow effectively. Learning Outcome: 1. At the end of this course the students will learn the art of Branding & Visibility by optimizing your profile with relevant keywords, write a captivating headline and summary, and leverage visuals to attract potential clients. 2. They will become better professionals and will be able to build a strong network professionally with potential clients, industry leaders, and collaborators. 3. Master the art of content creation on LinkedIn to showcase your expertise and attract ideal clients. 4. Gain the confidence to negotiate your freelance rates effectively and land high-value projects. Learn strategies to efficiently manage your time and workload as a freelancer for a thriving freelance career.

  • Profile photo best practices; Creating a custom LinkedIn headline; Updating your industry Introducing yourself in the summary section, Adding work experience Optimization of LinkedIn through activity Optimization of LinkedIn through activity Adding skills; Getting endorsements
  • Marketing Your Business on LinkedIn Creating your LinkedIn Page Interacting with hashtags as your brand Creating content as your brand Using employee advocacy to grow
  • Creating Irresistible Personal Brand Content Creating a content strategy Copywriting tips for your personal posts Leveraging other types of personal brand content
  • Dive deeper into LinkedIn marketing; Aligning marketing campaigns with LinkedIn; Employee Advocacy, Company Pages
  • Determining the right way to market your company on LinkedIn; Using long-form updates on your LinkedIn timeline; Expanding your network and business with Sales Navigator; Using Native Video; Lives; and Stories to emphasize your company culture

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Pahul Padam
Assistant Professor

Ms. Pahul Padam is currently working as Assistant Professor in the department of Soft Skills under the division of Centre for Professional Enhancement at Lovely Professional University. Ongoing with 3 Years plus of full-time working experience in teaching and training. Awarded with Master’s degree in Life Sciences. She has been an Intern in NIT Jalandhar, BIRAC-BIIS in Gujarat, Ahmedabad, CSIR-NEIST Jorhat, Assam, and IGIB, Hyderabad. She has more than 10 research papers to her credit and presented papers in more than 16 National and International Conferences. Being a keen learner, her insatiable quest to learn can be witnessed through her certification courses. She has done Course in Advanced Interviewing Techniques from University of Maryland, Certification on Successful Presentation (with honours) from University of Colorado Boulder, Personality Types at Work from University of Florida, from Coursera. Likewise, she is a Google Certified Professional in Project Management and Fundamentals of Digital Marketing. Apart from this, she is certified in Communication Skills, Interviewing Techniques and TCS-ION Career Edge-Young Professional from TCS Digital Learning.